A New Starting Point For Safety:
How American Axle & Manufacturing Built Observation Capability Using Visual Literacy

Complimentary Webinar

Join COVE for a Complimentary Webinar

A New Starting Point for Safety:
How American Axle & Manufacturing Built Observation Capability Using Visual Literacy

February 17, 2026 | 2:00PM ET

This joint webinar brings together COVE and American Axle & Manufacturing (AAM) to explore how Visual Literacy can be intentionally taught and applied in real work environments.

The session begins with a brief overview of what Visual Literacy is and why it plays a critical role in workplace safety—especially in helping people recognize hazards that are often missed in familiar settings. From there, AAM shares its experience introducing Visual Literacy as a practical observation skill, including how the training was integrated into existing safety and operational practices.

Rather than focusing on theory alone, this webinar highlights real lessons learned from application in the field, offering insight into how Visual Literacy helps employees slow down, observe more accurately, and engage in clearer, more objective conversations about risk. The session is designed for safety, operations, and quality leaders looking to strengthen how their teams see, interpret, and respond to everyday work conditions.

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Presenters

Kristin Zinkl-375x375

Kristin Zinkl
Managing Director of Growth & Engagement

COVE

As COVE’s Managing Director of Growth & Engagement, Kristin plays a key role in shaping COVE’s business development and marketing strategy, helping to grow awareness of Visual Literacy as a practical and powerful tool for improving hazard recognition and reducing risk in the workplace. She leads initiatives that drive engagement with clients, partners, and associations across a wide range of industries. Kristin focuses on aligning COVE’s work with organizations committed to operational excellence, leadership development, and proactive risk mitigation—championing the belief that what we see shapes how we think, act, and lead.

Jay Zemmol 300x300

Jay Zemmol
Regional EHS Manager

American Axle & Manufacturing

As American Axle & Manufacturing's Regional EHS Manager, Jay has extensive experience applying Visual Literacy in real-world manufacturing environments. As a 2025 recipient of the Master Trainer Award, Jay has played a key role in implementing Visual Literacy training across multiple AAM sites, helping teams strengthen observation skills and improve how risks are identified and discussed on the floor. His work focuses on translating Visual Literacy concepts into practical, field-ready approaches that support safety, operations, and quality in everyday work.

Download American Axle & Manufacturing Case Study

Before the webinar, explore how AAM partnered with COVE to integrate Visual Literacy into AAM’s safety program—strengthening hazard recognition across Driveline and Metal Forming operations supporting electric, hybrid, and internal combustion vehicles.

Download the case study to learn how Visual Literacy was applied in practice—and come to the webinar ready to go deeper into AAM’s experience and lessons learned.

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